The stock market and investors are still passionate about Bitcoin as they were last year, even though cryptocurrency generally has had a shaky start to the new year.

This conclusion is appropriate considering the most recent announcement by Hooters Restaurants’ investor Chanticleer to reward their customers with Bitcoin in exchange for their patronage — for eating at their restaurant. Bitcoin boosts Hooters’ sales shortly after this announcement.

We remember that since last year a number of firms and startups have boosted their sales as well as their overall assets by professing links to either Bitcoin or Blockchain. Now, the list goes on as Chanticleer just joined.

Rise of Hooters’ market value

Just after the announcement was made, investors deemed Chanticleer 50% more valuable, giving the company with nine Hooters locations a market value of nearly $12 million.

Dennis Becke, the CEO of marketing platform Mobivity Holdings in a statement Tuesday said,

“Eating a burger is now a way to mine for cryptocoins! Every meal enjoyed at any Chanticleer Holdings brand will accrue currency for the consumer that can be used for future meals or traded with other consumers.”

This crypto-based move by Chanticleer will make use of Mobivity blockchain- operated platform. The cryptocurrency, dubbed Merit, will be valid at any of Chanticleer’s brands.

In the comments of Michael D. Pruitt, CEO of Chanticleer,

“Mobivity Merit is real cryptocurrency, leveraging the same infrastructure and principles of Bitcoin, Ethereum, Ripple, Litecoin, and more.”

This move by Chanticleer is just one of the many by organizations that get associated with Bitcoin. Last year saw the cryptocurrency jump from $1,000 in January to a peak of around $20,000 at the end of the year.

Presently, Bitcoin’s price stands at $14,900.

My name is Michael, a writer and crypto analyst. I am a regular crypto news writer at various cryptocurrency sites. You can contact me at [email protected]